Hot Fun in the Summertime

It was a scorcher this weekend in Cincinnati...hot and humid. The morning crowds were good at Traders World, but by mid-afternoon, folks had found something better to do. Saturday was especially brutal for us because it was so windy that we couldn't put the umbrellas up. It was a constant battle to rotate the fruits and vegetable and keep misting them to avoid losing things to the sun.
We've been tracking customers for the last few weeks. There are some definite patterns developing as far as heaviest traffic times and customer spending habits. Of course, these things will change as we change locations, but Barry is doing a good job of recording the data. In order to be successful in the produce business, you must learn to reduce shrinkage. The only way to do that is to keep good records of what's coming and going.